Baked in Lithuania, seasoned in United Kingdom, and patented in the Far East — I am a woman of many places.
At three, I was already plotting my escape from a hospital’s white walls. At twenty-three, I set out in search of what was real — and I found it:
From the banyas of Siberia, boot soles of Mongolian nomads, Indian cobras, Osaka’s Love Hotels, to the sacred Himalayas; in the mouths of wrinkled shepherds, the voice timbre of Tibetan monks, the handshakes of Bollywood actors, and the gaze of those who exist at the edges of reason.
Encoded within my name is a kind of blueprint for sensitivity — not only to see, but to hear what hums beneath the obvious. To filter through the noise and hold on, with dear life, to what remains, what truly matters.
I hold values very old: respect, craft, and integrity, yet see the world through a contemporary lens. It is in this convergence of past and present, tradition and experimentation, that I find meaning. It’s the place where the texture of human reveals itself most vividly.
Years in the fashion and advertising universe taught me to see life as beautiful theatre — impeccably constructed, meticulously lit, tightly rehearsed, but at times a little, well…
dead.
Four years on the road, documenting life as it unfolded, spoke of the opposite: that existence has its own rhythm, its own choreography that needs no direction. That life is vibrant and alive in its own right.
Many of those I work with are shaping a new kind of world — one where business is rooted in meaning, artistry, and humanity. Their brands aren’t just products or services; they are stories, vessels of connection, reflections of values that run deep. And that is my ‘raison d’être’, my reason for being.